Contextual Marketing is a very effective form of marketing because it derives its information directly from what the consumers clicks on. Basically, an automated system generates ads on a specific website depending on its content. By using contextual marketing you can reach your target audience from ads that the consumer wants to see and click on. In earlier days users had to endure thousands of unwanted ads that had no importance to them. Now that contextual marketing has emerged the sales process has become easier making the merchants and consumers connect faster.